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Best way to engage the audience using YouTube Marketing

Why YouTube Marketing?

This asks sounds very rare as everyone around irrespective of their age and literacy. Yes you readyoutube marketing correctly, people from rural area also using YouTube. Hope, this answers the rare question.

Let us discuss on the important factors to be considered while creating ads on YouTube and managing to receive the maximum result out of it.

Create Enthralling Videos

Video is the seed of YouTube marketing, so please be most thoughtful while creating the video. It should hold audience attention in first 2 seconds. The content in video should exactly match the customer needs. It should connect with people expectations. Your video content may be in the form of how-to’s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.

Searchable Video

Promote your video both in and out of YouTube website. YouTube content is searchable on Search Engine Result Page. This reminds of all SEO rules to be followed. We need to have proper title and appropriate description.

YouTube Channel Branding

Branding is such a fascinating word. The moment you use such word, it makes you feel responsible and accountable. Few of the following suggestions can be registered during YouTube marketing.

  • Create a perfect background with good colour combination.
  • Chose Player view as your layout. This helps in setting your video for auto play.
  • Create a Playlist of your most popular videos and feature your best content in the right column.

Build subscribers using Annotation

It is advised to add annotations to the videos and attach clickable call to action. These links can be other videos, or playlists, or channels.

Analyze your YouTube Insights

The analytics of YouTube is power packed and gives you an insight on the behavior of your ads or videos. You should regularly check the performance and accordingly improve it as and when required with an immediate effect.

Seven steps to create an effective social media marketing strategy

Social Media Marketing (SMM)

social media

One of the efficient platforms to market your business is Social Media. Few years ago, the question use to be, “why my business needs social media marketing?”, months ago the ask modified to, “how to use social media for my business elevation?”

Being Social Media Marketer, these questions excites me where as my struggle is still to answer the left over businesses who are unaware of the fact of Social Media Marketing. They may be still not clear of the strategy which is leaving them with negative assumptions.

Do you want to learn the seven steps to create an effective social media marketing strategy?

1.      Assess Your Current Social Presence

Before strategizing the activities ahead, please assess your current position. Some of the areas to be considered while assessing the presence of your business on social media are:

  • Currently active on which all networks
  • Are your networks optimized (photo and cover images, bio, URL, etc.)
  • The most values are being brought by which networks currently
  • Comparison of your profiles to your competitors’ profiles

2.      Find Your Ideal Customer

In this part of strategy, you would like to be pin specific. You have identified the perfect target market for you and they are the millennial. But if you can find the perfect target customers, like female youngsters between 15- 30 years of age from India earning less than INR 25000, primarily uses Instagram and interested in grooming, can elevate your business better. Pick out answering the questions to identify highly focused buyer persona:

  • Age
  • Location
  • Job Title
  • Income
  • Roadblocks (that your business can solve)
  • Most Used Social Network

3.      Create A Mission Statement on Social Media

Create a thoughtful mission statement on your Social Media as it will drive the future actions planned over it. It will reflect your brand identity. It can be, “to use social media to elevate your business digitally.” This helps you in documenting what to share and create.

4.      Identification of Key Success Metrics

To improve anything we need to measure it first and realize the present performance. A few metrics to consider measuring are:

  • Brand Mentions
  • Reach
  • Time Spent on Website
  • Conversion Rate
  • Sentiment
  • Total Shares

5.      Create and Curate Engaging Content

You identified your target customers, created your mission statement and now the time has come you should post some contents relevant to your business. It fuels the social media. What is content? Below are the few examples of it.

6.      Track, Analyze, Optimize

This is the most significant steps of all. It seems to be quite simple and basic but tracking your outcomes, analyzing the information and then tweaking it to optimize them is crucial. It is advised to revisit all your steps depending on these results and should keep on modifying till the best has not been extracted out of it. It is a constant work in progress.

How email marketing helps to stand out in your marketing?

email marketingEmail Marketing

Email marketing has always been the most cost effective with built in trust for the customers. Majority of the people like to receive promotional emails from the companies, with whom they do the business. It helps the business to convert new customers, nearly 40 times more effectively than Social Media platforms.

Let us discuss the major benefits of email marketing to grow your business.

Build credibility

On a usual note, people believe in a person who are not strangers for them rather prefer whom they like and trust. Here email comes into the picture. Email enables you to build the credibility with your visitors by sharing the informative and helpful content.

Boost sales

When you have a set of receivers eagerly waiting for your business update, it compels you to be thoughtfully different and keep boosting the sales all through the year with the help of email marketing.

Strengthen relationships

If you want to build and maintain a strong relationship with your customers, you need to have an effective medium to communicate with them during any season of the year. Email enables you to take the top position in a memory.

Reach people on any device

You need not to think of being individual device responsive as every device is mailbox responsive. This can be treated as the best tool with growing popularity of mobile.

Look professional

Email template has always been treated very professionally. Now days email stands out in comparison to a hard document. This again helps us in building our image through email marketing.

Personal & Customization

In email marketing, we prepare individual lists of receivers depending on their expectations. This can be a tailored message and design the template accordingly. Whereas, in other platforms, we prefer to address to all our fans at one go.

Action Oriented

By default, every email user knows how to Reply, Forward, Sign up or Click to Buy. This calls for an action and always comes with a greater probability of conversions.

How Digital Marketing wins over Traditional Marketing

Concept of Marketing

Traditional Marketing

The conventional way of marketing that has been used since the birth of marketing and advertising is known as traditional marketing. This reminds of the following:

  • Television.
  • Newspaper.
  • Radio.
  • Ads in related weekly magazines.
  • Flyers and billboards by the roads and highways.

Digital Marketing

With the era of internet, the universe has literally become a globe. We can market and advertise our business online within a spin of the globe and popularly termed as digital marketing.

traditional vs digital marketing

Digital marketing includes platforms like:

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop-ups.
  • Blogs

Traditional vs. digital marketing

Now that we understood the concept of traditional and digital marketing, let us discuss further about the winning achievements of digital marketing.

Reduced cost

Newspaper ads, television ads, and the likes cost a lot and even leads to afforestation. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money and is environment friendly too. This opens up the doors for marketing beyond the discussion of age and finance.

Result oriented

Unlike traditional marketing, in online marketing you can expect the results within the planned time and with maximum accuracy. You can see everything in real time including:

  • Number of visitors.
  • Most active time of the day.
  • Conversion rates.
  • Bounce rates.

Brand Awareness

In traditional marketing, the events or the ads can be conducted for a certain period whereas online marketing can maintain its presence throughout the year.

Effective analytics

Marketing digitally helps us to export the accurate behavior of our website or ads, in turn this helps us in improving and growing.

Few advantages of Traditional Marketing

Digital marketing clearly wins over traditional marketing; however we cannot ignore few advantages of traditional marketing and they are:

  • Materials to store
  • Target local customers
  • Simpler process
  • More personal

A Few More Quick tips on Mobile Marketing Goals

Quick tips on Mobile Marketing

Mobile has been a trending device since the time it has been invented. It has always proven to be beneficial in any field except its few limitations. Marketing over mobile is not at all new but do all companies consider mobile marketing? The alarm has ringed up and the time has reached when the business should start using mobile platform to achieve the elevation. For your records, try to observe a queue of people and watch their most common activities. I can assure their buried faces in the respective devices.

Engagement Strategymobile marketing

Strategize your engagement with prospects and customers through mobile platform. You may create a mobile responsive website and design it with the ability to send text messages to the customers, basis your business. The frequency may vary to send mobile texts or updates considering the business demand. Such as a food outlet, you may update your customers weekly once with specials, whereas a clinic may choose to send something more regularly. I strongly feel to start with around two messages a month, could be one fun text and one promotional with a call to action. Once all set to get started, you will be able to analyze number of audience response and how it is behaving. Depending on this analysis you may increase or decrease the recurrences or may plan your days and times in a day. Yes, you read it correct, the days and the time of the day does play a significant role in effective marketing. Besides the time and days, mobile marketing even depends upon the accessibility. How friendly the pages are and how less is the loading time? These two are the weighing questions. You should choose the lighter images and make the navigation more pictorial. The pages should be very appealing and should increase the curiosity of a visitor.