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How Digital Marketing wins over Traditional Marketing

How Digital Marketing wins over Traditional Marketing

Concept of Marketing

Traditional Marketing

The conventional way of marketing that has been used since the birth of marketing and advertising is known as traditional marketing. This reminds of the following:

  • Television.
  • Newspaper.
  • Radio.
  • Ads in related weekly magazines.
  • Flyers and billboards by the roads and highways.

Digital Marketing

With the era of internet, the universe has literally become a globe. We can market and advertise our business online within a spin of the globe and popularly termed as digital marketing.

traditional vs digital marketing

Digital marketing includes platforms like:

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop-ups.
  • Blogs

Traditional vs. digital marketing

Now that we understood the concept of traditional and digital marketing, let us discuss further about the winning achievements of digital marketing.

Reduced cost

Newspaper ads, television ads, and the likes cost a lot and even leads to afforestation. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money and is environment friendly too. This opens up the doors for marketing beyond the discussion of age and finance.

Result oriented

Unlike traditional marketing, in online marketing you can expect the results within the planned time and with maximum accuracy. You can see everything in real time including:

  • Number of visitors.
  • Most active time of the day.
  • Conversion rates.
  • Bounce rates.

Brand Awareness

In traditional marketing, the events or the ads can be conducted for a certain period whereas online marketing can maintain its presence throughout the year.

Effective analytics

Marketing digitally helps us to export the accurate behavior of our website or ads, in turn this helps us in improving and growing.

Few advantages of Traditional Marketing

Digital marketing clearly wins over traditional marketing; however we cannot ignore few advantages of traditional marketing and they are:

  • Materials to store
  • Target local customers
  • Simpler process
  • More personal

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